outlets closed
F&B outlets in Vietnam closed in the first half of 2025. Ho Chi Minh City and Hanoi shrank by more than 11%.
Pasapot for spots & brands
Bring the right people through your door.
Travelers and locals collect a stamp at every spot they visit. Give them yours, and a reason to come back.
Founding spots open in Ho Chi Minh City
Type a name and watch it land on the tour.
The challenge
Great spots are working harder for every guest.
raised prices
of businesses raised prices as ingredients, rent and power went up. Every visit counts more than before.
of fame
A viral post brings a rush, then it is gone. Discounts bring one-time visitors. Neither builds regulars.
Source: iPOS.vn & Vietstock, Vietnam F&B market H1 2025.
Meet Pasapot
A passport people fill with your spot.
They find you on the map, walk over, check in with one live photo and press your stamp into their passport.
Your own stamp
A stamp only your spot has.
We design it with you and a local artist: your shape, your story, your colour. Guests can only get it by visiting you.
- Made with a local artist
paid by Pasapot
- Stamped again on every visit
like border stamps
- Optional art
a collectible piece that comes with your check-in
Who walks in
Visitors who want local.
Pasapot speaks seven languages, so a traveler from Shanghai, Seoul or Taipei finds you as easily as a regular from down the street.
8.6Minternational visitors to Ho Chi Minh City in 2025
46Mdomestic visitors to the city in 2025
Visitors who read a Pasapot language, 2025
Plus Vietnamese and Thai. Your staff screen always shows Vietnamese, whatever language the guest uses.
Sources: SGGP (Ho Chi Minh City 2025); Vietnamnet (arrivals by market, 2025).
What you get
Visits you can see and repeat.
On the map
In Explore, on the map and in seasonal collections.
Perks that bring them back
A free drink on visit 5. You choose, it is never required.
Verified visit data
Every check-in is a real person with a live photo. No guessing.
Free word of mouth
Shared passport pages show your stamp and name.
Your spotSpot Pro · this week
Live186verified visits
38%came back
42perks used
MonTueWedThuFriSatSun
VietnamKoreaTaiwanJapanOther
Illustrative dashboard. Guests stay anonymous unless they choose to share.
At the counter
No hardware. Ten seconds.
- 1The guest shows a live screen
Big Vietnamese text for staff, a ticking clock and a moving stamp, so screenshots do not work.
- 2Staff apply the perk
No scanner, no code to type, no app for your team.
- 3Tap to confirm
One confirm step so nobody taps it by mistake. The perk moves to Used and shows in your numbers.
Collections & seasons
Be one of the 12.
Each season, spots near each other join a collection of 12 arts. Guests walk from spot to spot to finish it.
Each spot counts once per season toward the collection. Guests can come back once a day to add memories.
Three visits make a guest a Regular at your spot.
Finishing unlocks a limited passport cover and a reward.
District 1 Trail · Season 1 · sample collection
Our first spots
We start with places we already love.
Seven spots in District 1 we go to every week. Before asking for anything, we drew each one 5 stamp ideas to pick from and 4 arts. The ideas you don't pick can come back later as new versions for your regulars. Your spot could be next.
Bánh Canh CuaCrab noodle soup, street tables
Hà KýChicken and fish noodles
Refined SaigonCoffee by day, cocktails from 1 pm
Đồi TháiThai grill, a few tables
BakolanWhisky & cigar barTake the walk
Stamps and arts by wr.crk for Pasapot. Concept sets, made before our first talks with the owners.
Local artists
Your stamp, drawn by someone from here.
We match every spot with a local illustrator. Artists are paid per design and can sell prints and limited drops through Pasapot, including at your counter if you like.
Artists get 40 to 60% of every print sale. Payouts are checked before they are sent.
Meet the artistsBy invitation
Not every spot gets in. That is the point.
Spots join because a local artist loves them and invites them, or because they apply. We review every one. Guests trust the map because it is picked with care.
- 1An artist brings you inUsually someone who already sits at your tables. They draw your stamp.
- 2We reviewWe visit, eat, and look at what makes your place worth the trip. About a week.
- 3You join good companyYour stamp sits next to places people cross town for, not in a list of everything.
You can also apply yourself. If it is not the right time, we tell you why.
Plans
Start free. Grow with regulars.
Spot
FreeFor every spot- Listing on the map
- Pasapot house stamp
- Check-ins and basic visit count
Spot Pro
390,000 ₫/ monthAbout US$15- Your artist-made stamp, live and collectable
- Perks and a Regulars reward
- Visit analytics and visitor mix
- Join seasonal collections
- Add-on: a promoted slot in your district
Brand
from $5k/ seasonFor brands, boards and events- A sponsored collection
- Limited passport cover
- Co-branded stamps and art
- Campaign report
Launch pricing. Founding spots get Spot Pro free for Season 1 and their stamp paid by us. Later, your stamp is a one-time artist fee plus 15% for review and escrow.
For brands
Sponsor a season. See the real visits.
Coffee, drinks, travel and lifestyle brands can present a collection across partner spots, with its own limited passport cover.
A branded trail through 8 to 20 partner spots
A limited cover guests earn by finishing it
Verified visits, completions and shares, not impressions
From US$5,000 per season. Tourism boards and events: festival passports from US$20,000.
Talk to us about a season
PASAPOT
PASAPOTFounding spot program
30 spots. One neighbourhood. Season 1.
- Spot Pro free for the whole first season
- Your custom stamp and art, designed and paid by us
- A window sticker kit: "Stamp here"
- Featured at launch and in creator walks
- A direct line to shape the product
How to join
- 1Say helloA 20-minute chat at your spot.
- 2Design your stampAbout two weeks with your artist.
- 3Ten-minute staff introThat is all the training there is.
- 4Go liveSeason 1 opens in Q1 2027.
REGISTER YOUR SPOT
Put your spot in the passport.
Become one of the first 30 founding spots in Ho Chi Minh City.
It takes two minutes. We read every one ourselves and reply by email. If it looks like a fit, we come by for a visit.
Good questions
What spots usually ask.
Do I need a device or QR stand?
No. Guests check in on their own phone when they are inside your spot's area.
Do I have to give discounts?
No. Perks are optional. You can offer just the stamp and a Regulars reward.
What if people cheat?
Check-in needs GPS plus a live photo, and unusual patterns are reviewed. Stamps cannot be faked from home.
What do guests see about my staff?
Nothing personal. Guests see your spot, stamp, art and opening hours. Their own data stays private.